WHAT WE DO

Arovo is a Benelux headquartered homewares company selling both private label and branded products to customers around the world from its offices in the EU, UK, Asia and more recently the USA. Arovo’s customers are the largest retail chains and e-commerce retailers in over 25 countries which it serves.

Arovo differentiates itself through great design and speed to market at prices needed for the mass market.

Arovo’s home brands include MasterChef, ELLE Home and Tom Kerridge alongside Arovo’s own brand Code Maison. Arovo’s personal care and multimedia brands include ELLE, Cosmopolitan and McGregor complemented by own brands Code Femme, Code Homme and Xtronic.

OUR HISTORY

2022

Arovo launches MasterChef in the USA, Middle East, New Zealand and South Africa and Cosmpolitan online in the EU and USA

2021

Launch of MasterChef in UK

2020

Launch of MasterChef in EU

2019

Launch of Cosmopolitan Multimedia

2018

Launch of ELLE Personal care Electronics and Cosmopolitan Bags & Accesoires

2016

Strengthening Management

2015

Strategic Repositioning

2014

Delivering of 10M+ pieces for BrandLoyalty - Jamie Oliver

2013

HQ move from Belgium to the Netherlands

2012

First orders from Action

2001

First major accounts with CASA

1999

First major accounts with Blokker

1997

Acquisition of Arovo

1994

Incorporation Panatex

WHO WE ARE

Arovo’s founder and CEO Nathalie Vandeghinste is a designer/creator at heart. It is her driving passion to create beautifully designed products that everyone can afford. This passion has driven Arovo’s evolution as a company. This is Arovo’s DNA and it is behind every activity we undertake.

Whilst for much of Arovo’s history our focus has been on dinnerware, our very successful expansion into other categories in recent years has proven that with this same passion and the right team of people the same results can be achieved in other categories.