About

Arovo

With so many categories – Tabletop, Kitchen, Home, Beauty & Fashion and Multimedia – you would be forgiven for asking what ties all of Arovo’s categories together. To us this is simple – our single unifying purpose is to bring design to the mass market. We only operate in categories in which we believe design can be a critical differentiator and in which we can offer best in market pricing.

Arovo’s primary DNA is design. Our products reflect the right on trend materials, shapes, colours and treatments for the market, and even for the consumers of the specific retailer for whom we are working. Our aim is to achieve all of this at speeds the rest of the market struggles to match – in the textiles industry this is known as “fast fashion”. We bring this same dynamic to our categories.

We achieve this “fast fashion” through a combination of factors. Each of our categories is supported by a team of true experts, both in terms of market understanding and sourcing. Teams that understand and follow the product and design trends in many different regions and countries. Teams that know the different factories for their category and their capabilities, and who work in partnership with them – co-designing, fast sampling, gaining priority access to capacity – to ensure we can be first to market. And teams that know how to match a customers needs to the optimal (socially and environmentally compliant) factory at the lowest possible price.

Which leads on to our secondary DNA. Low cost. Our customers are some of the most demanding retailers and brand owners in the world. They have many options in terms of supply, including often their own buying organisations. For Arovo to compete we need not only to show something special in terms of design, but our prices need to positively surprise. They do. 

Arovo’s rapid growth in one of the most difficult retail environments of recent memory is proof positive of the success of this “fast fashion / low cost” approach. We are delivering to our customers differentiated products that sell well to their specific customer groups, underpinning our continued growth.

Arovo welcomes interest from companies wanting to know more about how we might be able to support their commercial objectives. Feel free to contact us.