OUR BRANDS
Arovo offers its retail customers truly international brands in both its Home and Lifestyle businesses. These brands bring with them high brand awareness / recognition, category credibility and social media power.
In the Home division our brands include the #1 cooking TV entertainment brand in the world, namely MasterChef. In addition we offer ELLE HOME in the home deco and tabletop categories. In our Lifestyle division (personal care, beauty accessories, multimedia) we also offer the ELLE brand, plus Cosmopolitan and McGregor.
Our lifestyle business, covering personal care electricals and multimedia, offers the leading European women’s lifestyle brand (ELLE) and the leading US women’s lifestyle brand (Cosmopolitan) as well as the men’s grooming brand McGregor.
MASTERCHEF
Arovo brings the most loved cooking entertainment brand in the world to kitchenware and table topproeucts, with ranges to suit every skill level and budget. All key categories are catered for including small domestic appliances, cookware, knives and boards, utensils, dinnerware, cutlery, textiles and more.
TOM KERRIDGE
Leading UK celebrity (michelin star) chef, restaurateur, author of 9 cookbooks and campaigner against child poverty, Tom Kerridge is a phenomenon. Arovo is proud to work with Tom to create kitchenware ranges that stand out from the crowd.
ELLE HOME
ELLE – the authority on style and the latest trends…born in Paris, the heart of fashion. With ELLE HOME Arovo translates ELLE’s latest looks and uses it as inspiration for ranges for tabletop and home deco items.
HOME
For three decades Arovo’s Home division has been bringing the most beautiful and on trend dinnerware to European consumers at surprisingly low prices. Distinctive and innovative shapes form the basis on which Arovo displays its creative talents – the purest whites, the most on trend decals, and of course our trademark reactive glazes.
We now bring this same capability to the home textiles category both under private label and our ELLE HOME brand.
Arovo’s launched MasterChef just three years ago as a kitchen and tabletop lifestyle brand. Arovo’s great product and prices and the unique attributes of the MasterChef brand – global awareness, annual primetime TV exposure in many countries, and real social media strength category – have combined to drive incredible success.
COSMOPOLITAN
The leading women’s authority on Love & Sex – Fashion – Beauty – Body – Entertainment – Work / life. Interpreted by Arovo for personal care electricals, beauty accessories and multimedia items. Already best selling across Europe.
ELLE
Elle is considered the world’s largest fashion magazine, with 46 international editions in over 60 countries. Arovo brings this style icon to life with personal care, beauty and multimedia items.
MC GREGOR
Tracing its roots to New York in 1921, McGregor’s approach to fashion has weathered the test of time. Arovo interprets the brand for a new category – mens grooming.
LIFESTYLE
Our lifestyle business, covering personal care electricals and multimedia, offers the leading European women’s lifestyle brand (ELLE) and the leading US women’s lifestyle brand (Cosmopolitan) as well as the men’s grooming brand McGregor.
EMOJI
It’s the brand that has come from nowhere. It’s the brand we interact with almost every hour of our waking day. Arovo brings the brand to life in the multimedia category
