Hélène Lazareff, Paris-raised journalist, founded the legendary ELLE Magazine on November 21st, 1945. The successful writer dreamt of a women’s magazine whose key editorial approach was to open women’s minds to diverse trends throughout the world and provide them with exclusive access to the fashion and beauty industries. Lazareff achieved her goal, and ELLE – a magazine for women, run by a woman – was born.

At ELLE, everything is about style, from the way a woman lives to where she travels and her taste in music, art, food, cars and technology. Staying true to this focus on style, Arovo has developed truly beautifully designed ranges of Personal Care Electrical products and beauty items.