The founders of lief! lifestyle started the cheerful brand in 2005 with a small and colourful collection of baby and children’s clothes. Because of its success the brand has expanded into a wide-ranging lifestyle brand with over 20 product groups for both children and adults. Even though lief! lifestyle is now growing into an international lifestyle concept, it remains a typical Dutch colourful brand with a big variety of products for the whole family, because of its unique combination between fashion and lifestyle!