previous arrow
next arrow


For close to 30 years Arovo has been designing and developing homewares products. Starting with ceramic dinnerware – in which Arovo is now one of the largest suppliers in Europe – Arovo has expanded into kitchenware, home deco, personal care and multimedia. As well as designing and sourcing for private label customers in these categories we also offer leading international brands including MasterChef, ELLE, Cosmopolitan, and McGregor.

One simple mission brings this diverse range of categories and brands together – Beautifully designed products at mass market prices. Our customers will tell you that this is what differentiates Arovo.


Arovo has built a truly global portfolio of powerful brands. Our approach is straightforward. We work with leading international brands that have high brand recognition, credibility in their respective category, and a strong social media presence. We form long term partnerships that enable us to invest in these brands for the long term.

In the Home division our brands include the #1 cooking and #1 baking show brands in the world, namely MasterChef. In addition we offer ELLE HOME in the home deco and tabletop categories. In our Lifestyle division (personal care, beauty accessories, multimedia) we also offer the ELLE brand, plus Cosmopolitan and McGregor.


When it comes to private label sourcing we know that many of our customers have other options when deciding to design and source products, often including their own in-house sourcing teams. Arovo seeks to differentiate itself by bringing the most on-trend designs at extremely competitive prices. We can able to do this by utilising an in-house design team combined with leveraging our long-standing high volume driven supplier relationships. In essence we are able offer beautifully designed products that our retail customers want, at prices that their consumers love. By doing this consistently Arovo has grown to be one of the largest private label dinnerware suppliers in Europe, delivering over 40 million items per year to our customers.

We now also offer a private label sourcing service in all categories, including home deco and textiles. All products are sourced according to the highest ethical, environmental and quality standards.